Product DescriptionYou can tell a lot about a man by the watch he
wears. This one is handsome and well-made. Plus it's a Timex, so
you can feel good about it.The "Timex" StoryTimex Group B.V. is
one of the best-known American watch companies. Timex's U.S.
headquarters are located in Middlebury Connecticut and it has
substantial operations in China, the Philippines and India and
full scale sales companies in Canada, the UK, France and
Mexico.The company began in 1854 as Waterbury Clock in
Connecticut's Naugatuck Valley, known during the nineteenth
century as the "Switzerland of America." Sister company Waterbury
Watch manufactured the first inexpensive mechanical pocket watch
in 1880. During World War I, Waterbury began making wristwatches,
which had only just become popular, and in 1933 it made history
by creating the first Mickey Mouse clock under license from Walt
Disney, with Mickey's hands pointing the time.During World War
II, Waterbury renamed itself U.S. Time Company. In 1950 the
company introduced a wristwatch called the Timex. Over the next
three decades, Timex was sold through a series of advertisements
which emphasized its durability by putting the watch through
"torture tests," such as falling over the Grand Coulee Dam or
being strapped to the propeller of an outboard motor, with the
slogan "It takes a licking and keeps on ticking." With the help
of former Olympic broadcaster, spokesman John Cameron Swayze,
sales took off. The company later became Timex Corporation, then
Timex Group and, to date, has sold over one billion watches.The
company has remained very competitive and the Timex brand
continues its dominance through present day. Its primary market
remains the United States and Canada, although the Timex brand is
sold worldwide due to its ability to capitalize on its strong
brand image and reputation for quality.One of the most successful
and important features available on many Timex watches is the
Indiglo backlight system. Indiglo is a brand name of Indiglo
Corporation, solely owned by Timex for licensing purposes. Timex
electroluminescent lamps, branded Indiglo, were introduced in
1992 in the Ironman watch line. They were an immediate success.
The Indiglo lamp uniformly lights the surface of the Timexs watch
dials in a manner that makes the dial read very easily in many
different light settings. In some newer watches the Indiglo
backlight only lights up the numbers, rather than the entire LCD
display, which is achieved by means of a specialized film that
inverts the LCD transmissivity.Today, Timex Group products are
manufactured in the Far East and in Switzerland often based on
technology that continues to be developed in the United States
and in Germany. With a large and varied line of watches, Timex
has the style for everyone. From the locker room to the board
room, there is a great Timex style time-piece for you.From the
ManufacturerThe direct descendent of our 1960s televised torture
test survivors, today's Easy Reader is as durable as it is
classically cool.
- Adjustable black 20mm leather strap fits up to 8-inch wrist circumference.
- Black dial with date window at 3 o'clock; full Arabic numerals.
- Black 39mm brass case with mineral glass crystal.
- Indiglo light-up watch dial.
- Water resistant to 30m (100ft): in general.
- withstands splashes or brief immersion in water.
- but not suitable for swimming or bathing.