Citizen Watch: Citizen EW1390-55E Women's watch features
polished finish stainless steel case set with diamond bezel and
push and pull crown. This beautiful watch also comes with high
quality Eco Drive Japanese quartz movement, scratch resistant
mineral crystal, water resistant up to 100 meters, 7 1/4 inches
polished finish stainless steel bracelet with deployment clasp
and black dial with date display and silver tone hands and hour
markers.
Powered by light, and featuring the sparkle and shine of 28
genuine diamonds, the Women's Miramar Diamond Accented Stainless
Steel Watch from Citizen Eco-Drive is both and luxurious.
Offering a maximum power reserve of 178 days, with a low charge
warning within five days of stop state, this lovely and elegant
timepiece has a hardened mineral crystal for extra durability. As
stylish as it is precise, the Miramar boasts a rich black dial
complete with luminous hands, dot and hour markers, and a date
display at three o'clock. Understated enough to complement your
work and dress wear without overwhelming your look, this Citizen
original arrives in a gray box, along with a manual, and
information CD.
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Since its foundation in 1930, CITIZEN has promoted a
multi-cultural mindset that fosters excellence and creativity.
The very name of the brand conveys a deep respect toward
craftsmanship and considered as familiar by citizens the
world-over. So as a “citizen” of the world, we bear the
responsibility to help cultivate a culture of positive change and
on-going evolution through our craft. We take that mission
seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a
comprehensive manufacturing process from creating individual
components to a watch’s final assembly. It’s an artisan’s
approach to watch making based on pushing forward the boundaries
of technology and leveraging our experience toward exploring new
possibilities.
One pivotal technological breakthrough was the development of a
light-driven watch. CITIZEN pioneered this engineering innovation
well ahead of other watch manufacturers as early as 1976, which
led to the launch of the highly accled Eco-Drive in 1995.
Utilizing electrical power converted from virtually any light
source, this extraordinary innovation changed forever the way
watches could be powered. Eco-Drive eliminated the need to ever
replace batteries, which made it especially beneficial to areas
where such spet batteries were not obtainable. This leveled
the field for citizens of virtually every country to be able to
experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and
Beauty,” remains a constant motivation for us to merge
cutting-edge technology with perfection of design beauty, which
as a consequence inspires people to strive to be their best at
any time.
CITIZEN launches a new campaign in collaboration with
Wieden+Kennedy, Better Starts Now. This is the simple belief that
no matter who you are or what you do, it is always possible to
make something better — and now is the time to start doing it. We
believe that better and now are both infinite, and that there is
always a next ‘better’ and a new ‘now’ in which you can start
pursuing it. It was clear from the onset of this project that we
are dedicated to this ideal…not to the past but to the present,
and all the way we can improve it. To help communicate this
belief to the world we have created a new global CITIZEN brand
movie, brand identity and brand website that represents out
Better Starts Now philosophy.
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